Culture First with Damon Klotz cover image

Dr. Marcus Collins on why culture is a cheat code for success

Culture First with Damon Klotz

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The Power of Cultural Alignment in Branding

This chapter explores how culture serves as a competitive advantage in the marketplace, influencing consumer loyalty and brand identity. By examining the transformation of organizational beliefs and innovative marketing strategies, it highlights the necessity of challenging established norms for meaningful change and success.

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