Design & Data: The Unexpected Power Couple with Geoff Colon from Dell
The Frictionless Experience
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Challenges of Surveys and the Importance of Casual Conversations
This chapter discusses the limitations of surveys and emphasizes the importance of having casual conversations with customers to truly understand their motivations and preferences. The speakers highlight the potential biases in data collection and reflect on the challenges of obtaining reliable and relevant information through traditional survey methods.
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Transcript
