
CCR251: (New Breed) Copywriting publicity tactics with Selena Soo
Copy Chief Radio
00:00
Entra Printers Need to Get Crystal Clear on What Their Goals Are
One of the biggest mistakes that copywriters and other entra printers are making when they pitch the media is not being clear on what their goals are. Another thing i ask entrepeners to get crystal clear on is what is their business model? What is like, the 80 20 of their business? For example, you know, i have my impact in millions programme. That is primary way that i help entre peners. But let me give an example. A couple o years ago, i had a master mine, and it was a business master mine. And things that they were also really interested in, in addition to publicity, were things like, how do i find a project
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