77: From Fear to Fascination: Understanding Each Other in a Divided World, with Mónica Guzmán
Where We Go Next
How to Get People to Stop Vilifying Each Other
Heineken ad recruited people on opposite side of contentious issues. In the ad, those people were first interviewed about their views and then they were invited to just show up at a warehouse with this other person that they didn't know anything about. They don't know what they're building, but they're building something, you know, physical.
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