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#186 - Patrick Radden Keefe: The opioid crisis—origin, guilty parties, and the difficult path forward

The Peter Attia Drive

CHAPTER

The Sackler Brothers: Roots and Rise

This chapter explores the immigrant origins and early aspirations of the Sackler brothers, detailing their path into the pharmaceutical industry amidst the challenges of the Great Depression. It traces the evolution of Purdue Pharma and the pivotal role of Arthur Sackler in shaping its identity, including its controversial focus on pain management with the launch of OxyContin. The narrative examines the impact of operating as a privately held company in the context of the opioid crisis, shedding light on corporate dynamics, marketing strategies, and the shifting perceptions of opioid medications.

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