Brand Identity and Automotive Design

This chapter explores the crucial role of branding and design choices in shaping consumer perception, emphasizing how brands risk losing their identity through simplistic logo redesigns. The discussion reflects on past branding missteps in the automotive industry, with a particular focus on luxury vehicles like Jaguar, while humorously critiquing contemporary marketing strategies. The speakers also highlight the evolution of consumer attitudes towards car aesthetics, showcasing the disparity between classic models and today's more generic designs.