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4min chapter
👩🏻🔬How to do User Research for AI Products with Lauren M. Kaplan, PhD
AI Studios with Natalia Burina
Exploring the Potential of Synthetic Users and Tools for Market Research
Exploring the concept of using synthetic users for user research and discussing the findings of a study using a large language model compared to traditional surveys. Highlighting the need for peer review and critical evaluation when adopting new approaches in user research.
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