What Is The Amazon Way?
CFO Bookshelf
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You Can't Spend Margin, You Can Spend Free Cash Flow, Right?
The theory is, by capturing market, we're going to be able to get better atat providing the service overton that's what scale should bring to you. But as we talked about, invent and simplify complexity oftentimes prevents us from actually getting that scale. And so if you actually harness and manage the complexity by gaining market share, gaining cash in the business, you're able to triangulate to a margin per centage.
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