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Mastering Personal Development: Chip Wilson's Journey to Success

Business Lunch

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The Importance of Authenticity

The authenticity of if you look at Nike they're best in the world at running shoes that lu lemon we were best in theWorld at yoga clothing. It's really easy to take something that has amazing authenticity especially most of the brands and equipment like Wilson atomic or Solomon and then put apparel towards them because what I learned is that money is all in the apparel it's actually not in the hard goods so when I had a skateboard surf brand type of thing I'd put all the skate boards and surfboards and snowboards up front but that's where all the money was made for me.

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