Shireen Smith - The new rules of branding, strategy and intellectual property
Let's talk branding
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What's Your Take on Differentness?
I think differentiation is hugely important when you're starting something. And trying to find a way to offer something better than the alternatives, i am even more persuaded that that is absolutely qi interest. If your positioning is in some way supported by ip tat can't be copied, then you can it for as long as you own that I piee o. It's an interesting example of baglers vacuun cleaner - if you make it part of your positioning,you would be able to own it for a while before others come up with one too.
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