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17min chapter
30 Years Building Businesses, Lesson and Advice - Steve Bolton | The Midnight Pod Episode 78
Matt Kelly | The Midnight Pod
Scaling a Business and Building a Personal Brand
In this chapter, the speakers discuss the strategies they used to scale their business over a 10-year period, including utilizing franchise shows, magazine ads, PR, and personal branding. They emphasize the importance of building a personal brand and credibility in today's digital age and discuss the different approaches to selling and exiting a business.
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