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Is There a Playbook for This?
There's no playbook for this, but there is an old planning guide from one of the past fairs that kind of outlines the process. And like, they set up some principles that I think would be fair organizers could benefit from learning from. The total cost of development of like land, land acquisition, taking a greenfield site and like converting into something usable roads, water infrastructure, all the buildings are about six billion dollars. It just requires new innovative thinking on the business model.