Did You Try the Wrong Plan a Hundred Times?

"We start with agreement more often than not. Why should this be different? Here's why," he says. "If I had to bet on somebody, it's not somebody who succeeds right away,. I bet on the person who doesn't give up." If you're committed to an ideal and then behave consistently with that ideal, people will stay consistent with your concept - which is better in terms of long-term value for customers. When they commit to a position, most people will say, 'I would rather die than change'