What happens when you combine private equity, AI automation, and CRM mastery? You get an unforgettable conversation with Amara Omoregie, a growth operator who just sold her agency and is now running CRO, CMO, and CTO strategy across a $400M portfolio. In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with Amara to talk about:
- Why AI will replace you if you don’t adapt
- The real difference between growth vs scale
- How to train your AI (and team) to deliver results
- Why schema is the SEO foundation no one's using right
- The truth about CRMs like HubSpot and how most businesses misuse them
- Her 30-page AI manifesto and how to futureproof your team
If you want to survive 2025 as a founder, marketer, or brand operator — you need to hear what Amara has to say.
This episode is brought to you by:
- Sellerboard: https://sellerboard.com/misfits
- House of AMZ: Elevate your brand today at https://www.amazonseo.com/
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- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/
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Chapters
00:00 AI’s Real Evolution Begins
03:10 Who is Amara?
04:39 Schema: The Secret Weapon
10:26 She Sold Her Agency
19:49 Human Experience Over Funnels
25:21 CRM Tips for Small Brands
37:30 Growth vs. Scale: Explained
40:56 AI’s Role in Scaling
41:10 Custom AI Tools Anyone Can Build
41:49 Rise of Agentic AI
43:20 Tool Stacking Like a Pro
45:23 AI Use Cases That Matter
52:41 Can AI Stay Human?
58:54 AI & Future of Work
01:08:45 Final Thoughts
🔥 Bonus: Learn how she built a fully functional AI org chart app in 2 hours, and why she's not impressed by 90% of AI use cases.
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