The Importance of Having a Strategy

Entrepreneurs aren’t meant to solve all their business problems alone, but all too often they try. Kunaal Rach, CEO of Healthy U, was no exception … until he met Laurie Fuller, a certified business coach, who transformed his leadership—and his business. Hear from both coach and coachee on how coaching can help provide the strategic, moral, and emotional support every entrepreneur needs.

Kunaal Rach left Kenya at the age of 13 to attend boarding school in England and says he really had no intention of returning. But one emotional call from his mother—the founder of Healthy U—changed everything. He quit his job in finance the next day and returned to Kenya in 2014 to help her run the family business, a retail and distribution chain for health and wellness. 

Fast forward to 2019 when Rach became the CEO, with big new plans to grow and scale the business. Looking for a quick fix, he turned to a coach to provide the structure he felt was lacking in the organization. “I always thought that a coach would be there just to help me with my business and that was it. I thought that they would come in and, with their expertise, they would tell me this is what's wrong with your business and let's implement and let's execute and let's move on,” he remembers.

Laurie Fuller dispels myths like this from the get-go. As a certified executive coach with Stanford Seed based in Nairobi, Kenya, and a mentor to founders and CEOs across multiple continents from all kinds of industries, she immediately tells her clients that she’s a coach, not a consultant who is going to do the work for them. “A coach is really a collaborator, a connector, a cheerleader, and really focused on being able to support you. But we're not actually producing those deliverables that a consultant would,” she explains.

According to Fuller, entrepreneurs often blame their teams for their business problems instead of looking inward. But she advises them to “hold the mirror up to yourself first. Let’s understand what we can do differently. Then we can go to others and ask them to do the same.” When Rach held up that mirror, he didn’t like what he saw. And that became the starting point for his coaching journey.

Trying to fill his mom’s very large shoes led to self-doubt. But having Fuller in his corner gave Rach the confidence to keep going. “She kept me honest, she kept me on the path, and she kept telling me to keep persevering and that change is tough at the beginning, messy in the middle, but beautiful at the end. You just have to keep going, but you'll get there eventually,” Rach recalls.

Fuller explains that coaching isn’t a solo endeavor or a quick fix. It’s a long-term journey that gains strength with the involvement of the entire team. She says, “Many of my clients, when they go through this journey, they understand that being a leader isn't how much they've accomplished, but it's who they have become as a person. And that's the change in mindset that moves things.”

Listen to Rach and Fuller describe how coaching can be transformative for both the entrepreneurs and the coaches who help them succeed.

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