How to Cross the Gap in Bill Abridge, Right?

When you do this, when you are specific about where they are right now, you actually turn away people who you don't want in your ideal audience. It doesn't mean that you never want to serve them, but they will self identify and go, oh, he's not talking to me. He's talking to some one else. And so what you're doing is you in the earliest part ofke, the awareness process that people go through from learning that you exist and then engaging with you by signing up f your emal and then buying from you and converting into a customer. That whole process, the earliest stages, you actually want to kind of be very specific in who you're