The Creator’s Playbook cover image

Diversifying Revenue and Social Media Strategy (ft. Cassey Ho of Blogilates)

The Creator’s Playbook

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Social Media Is More of an Audience Building a Traffic Source

I'm interested how much your strategy involves posting the same content across multiple social media channels. One thing on the show that undoubtedly we see across interview after interview is that people realize that social media is more of an audience building a traffic source. We believe this is also true to the to the larger landscape that that social world is actually used to to build your audience and not just a way, not a way to directly monetize. So I really don't believe at selling out people that is the number one way to turn people off. Don't do it. You have to provide value and let them make the decision whether or not they want to you know, open their wallet and like buy the

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