Raja Rajamannar on the CMO Crisis and What Brands Need to Do About It
Marketing Vanguard
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MasterCard Music - A New Way to Connect With Consumers
The idea of MasterCard having an album drop a few months ago seemed to you know at first seemed kind of unusual but then you think of how everyone's playlists are kind of an album and have a personal sensibility that's being communicated there. We said we got a beautiful MasterCard sonic brand it's a melody which we want to have universal recognition. One way of doing it is a traditional classical way of playing it in your advertisements at nauseam so hopefully at some point in time you will be able to sort of recognize it. To fast forward it we say let's create our own music. The hope is that the song will be so good that people will listen to it when they
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