2min chapter

Optimal Work Daily - Career, Productivity and Entrepreneurship cover image

1601: User Investment: Make Your Users Do the Work by Nir Eyal of NirAndFar

Optimal Work Daily - Career, Productivity and Entrepreneurship

CHAPTER

The Importance of User Investment in Product Design

This chapter examines the notion of user investment, arguing that user engagement and effort can enhance commitment and satisfaction with products. It discusses behaviors that demonstrate users' preference for investing effort, challenging the assumption that ease of use is always the primary goal.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode