In today's workforce, it is such a common experience to be working on something as a team. And then the economy changes, the internal priorities change and you lose a client. If we don't feel that our efforts are going toward some productive outlet, we're not going to want to keep doing the work,. We create some attention, yes. Even if it doesn't get out to the market because something changed in the macro climate, it's meaningful to feel seen and recognized.

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