2min chapter

Social Media Marketing Podcast cover image

Getting Started With GA4: A Practical Approach

Social Media Marketing Podcast

CHAPTER

Google's Shutdown of Universal Analytics

Google Analytics, as we used to know it, which is known as universal analytics, has been shut down. GA4 will anonymize IP addresses that got Google in some hot water with GDPR. It's going to allow Google to still have this dominant position in digital analytics and protect itself from privacy related lawsuits.

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