The Chinese Coffee Giant Taking on Starbucks
The Journal.
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Reviving the Coffee House Experience Amidst Market Challenges
This chapter explores the challenges a leading coffee chain faces as it appoints a new CEO to rejuvenate its brand amidst declining sales. The focus is on restoring the traditional coffee house experience while contrasting the success of a competing brand that has embraced a fast-service, mobile ordering model.
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Transcript
