The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 433: What It Really Takes to Have Your Marketing Team Deliver Pipeline and Revenue with Latane Conant, CMO @ 6Sense

The Official SaaStr Podcast: SaaS | Founders | Investors

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How to Treat Prospects Like Dirt

Martek: We treat prospects who are actually future customers like dirt. He says the more we do that as marketers and sellers, the more buyers retreat. "I've had to declare email bankruptcy twice because it's just so much," Martek said.

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