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The One-Dimensional Man
Critical theory often positions itself as questioning things you know at a deeper level of showing unexamined assumptions and uncovering biases well that's exactly what's going on here. They're claiming that those biases and assumptions are so deep that people who are thinking that they're being rational actually just reproducing the problematic system. A little further down in one dimensional man where you kind of get the thesis statement of the book really in a very meaningful sense marcuzarites the productive apparatus and the goods and services which it produces sell or impose the social system as a whole. As these beneficial products become available to more individuals in more social classes the indoctrination they carry ceases to be publicity it becomes a