How Does Language Have an Ego?

Culture has its own ego, and even systems like language do. Even the human species as a whole has a collective ego. Cancer is another good example of something that has a sort of proto ego to it. Of course, not all complex systems exhibit ego. Your computer doesn't have an ego. But then again, these technologies are very new, relatively speaking. Computers and cars have only existed for about a hundred years. Who knows they will be in a thousand years? In a thousand years, maybe even sooner.