Practical Advice for Growing Games in Diverse Markets with Nancy Huang (Head of UA @ East Side Games) and Ludovic Thevelin (Growth Consultant @ Google)
Deconstructor of Fun
00:00
How to Maximize the Return on Investment (ROI) of Your Game
In a non-game context you know facebook google all these large tech companies they're building out replicas of their existing apps to cater to these markets. Apps that kind of have lower storage consume less battery need less data for them to run properly. How should i think about market expansion and prioritizing the ROI of that over other product improvements? Let's say i have a moderately successful game with the backlog filled the various product improvements i'm looking at well do i add gills do i add this new daily quest system Do i localize in korea or do i localize for indonesia um etc like theseThese are everything takes work everything takes resources how should i think
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