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The data says your website sucks - Rachel Obstler

The Product Experience

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Is There a North Star for Getting Your Analytics Up in Running?

The companies that do this well approach the problem in a holistic way. They're thinking about what the right tool to get the data and analyze it. The customer journey doesn't just include when you're on someone's web side. It also includes what emals you're sending them, um, if you're popping up messages. And then lastly, there's a culture, right? People being rewarded for trying experiments, even if they fail.

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