The speakers debate the effectiveness and worth of big ads, discussing mixed reactions to Taylor Swift's ad and the budget allocated for ads. They also discuss the popularity and criticism surrounding the number one shopping app, Timu, and debate whether it's better to have a memorable or forgettable ad. Additionally, the chapter explores a platform similar to Etsy and Amazon that sells cheap products and marks up the price.
Celebrities, talking cats, and bad animation, did those Big Game ads connect?
(00:21) Ricky Mulvey, Dan Boyd and Deidre Woollard discuss:
- What brands are looking for from a major spend.
- The increasing bifurcation of the watching experience.
- If it takes more than a celebrity or three to make a great ad.
(19:11) Mary Long and Rick Munarriz compare Match and Bumble and break down the prospects for these two publicly traded matchmakers.
Companies discussed: PARA, DIS, PDD, MTCH, BMBL, ETSY, VZ, CGSP, RDFN, MNST
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Host: Deidre Woollard
Guests: Ricky Mulvey, Dan Boyd, Mary Long, Rick Munarriz
Producer: Ricky Mulvey
Engineers: Dan Boyd, Rick Engdahl
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