3min chapter

The Product Manager cover image

Data for Dummies: A Crash Course for Non-Technical PMs (with Mo Hallaba)

The Product Manager

CHAPTER

Harnessing Data Insights for Competitive Advantage

This chapter explores the critical role of tracking user data in product development, demonstrating its impact through two engaging examples from the esports and gaming industries. Insights from player behavior analysis not only led to a tournament win for a competitive team but also helped a game significantly increase its user base.

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