85. What's Essential: Greg on How To Create An Essential Intent: The One Decision That Makes 1,000
The Greg McKeown Podcast
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Crafting an Essential Intent for Clarity and Decision-Making
This chapter focuses on the importance of creating a clear essential intent to enhance purpose in teams and personal goals. It highlights the contrast between typical vision statements and more inspiring essential intents, with a case study of the UK's first digital champion to illustrate effective decision-making and future planning.
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