Headspace with Colin Chow, Global Managing Partner at 21st Century Brand, San Francisco
On Strategy Showcase
00:00
Headspace's Free One Year Subscription to Unemployed Americans
The headspace promise led to, you know, the kind of first execution of that is that headspace is going to offer a one year free subscription to anybody in America who's unemployed. And they've rolled out elements of the program across the UK Europe as well. The campaign wildly overstated expectations it drove at recall drove search. Headspace is already thinking about how to extend that in 2021.
Transcript
Play full episode
