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18min chapter
291 - Building Brands, Shaping Futures, and Transforming Lives - With Chris Do
The Futur with Chris Do
Value-Based Pricing for Creatives and Entrepreneurs
The chapter explores the concept of pricing strategies for creatives and entrepreneurs, emphasizing the importance of charging based on the problem being solved and the value delivered. It discusses the evolution from fixed pricing to subscription models, focusing on customer value creation and maintaining long-term relationships. The speaker shares insights from their journey, highlighting the significance of developing business acumen alongside creative skills for sustained success.
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