Profitability Playbook: Control What You Can

This week, Brandon Gray, a partner with CRI Simple Numbers, talks about how his firm tracks the performance of what he calls the entrepreneurial economy. As we all know, what’s happening on Wall Street doesn’t always reflect what’s happening on Main Street, which is why Simple Numbers tracks the performance of 100 smaller businesses. Right now, Brandon says, the performance of those businesses isn’t looking great, which doesn’t necessarily bode well for 2026. How should an individual owner make use of that information? Brandon has some suggestions.