S10E1: McKinsey First Round Case Interview Example (Singapore Art Museum)
Strategy Simplified
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How to Attract More Visitors to Sam's Museum
Domestic visitors and Asian visitors seem to be the same over the past three years, whereas there are more international visitors that Sam is getting. So what we can do is use this information to figure out who actually our customers are. Is there anything to think of in terms of like how the museum is, you know, amenities or how it's structured or anything that would appeal to that? Then he's just an example.
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