How To Validate, Launch, and Build Your First Digital Product
The Espresso Hour
00:00
How to Launch a Keto Cookbook
People don't pay for information. They pay for packaging, speed, implementation, and outcomes. Pick a price point to charge and then focus on delivering so much value at least three times as much value as you're charging. You are going to bootstrap your entire curriculum just by asking potential customers what they want. Sounds so simple, but it's so empowering when you have it tight form with 50 answers or 50 questions to a bunch of things that you could answer in your product.
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