Andy Paul: Sell Without Selling Out
FranklinCovey On Leadership
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The Importance of Trust in Sales
In Midway through the book, you share a story back when you were in sales. I believe you're working for a computer company and you were pitching something to like a lumber supplier. Andy: The point was, is that he was talking, why should I buy from me personally? Right? It wasn't about the company. It's about why should he buy from me? And such an eye opening thing as a young seller to understand that this is the key relationship. And it is about me.
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