S8E22: Bain Case Study Example - Lizard Insurance
Strategy Simplified
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Lizard Insurance Does Not Use TechSight
There's no cross selling or upselling opportunity given how different the products are. TechSight would require over $2 billion in investment for it to be able to maintain its market position. Lizard does not use TechSight. They have a competitor that they use and there are really high switching costs involved. And I'm not too sure about Lizard Insurance's current financial stability.
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