The Rise of Women's Golf and Modern Golf Dynamics

This chapter examines the growing visibility of women's golf and its parallels with other women's sports, showcasing the influence of captivating players and marketing strategies. It highlights key figures like Nelly Korda and the 'Caitlin Clark effect' while discussing the evolution of professional golf amid the LIV and PGA circuits. Additionally, the chapter delves into the personalities of contemporary golfers, including a comparison between Scotty Scheffler and Tiger Woods, as well as the potential for exciting rivalries to shape the future of the sport.