2min chapter

The New Music Business with Ari Herstand cover image

Troubadour Booker on the New Live Music Landscape

The New Music Business with Ari Herstand

CHAPTER

Are You Seeing a Difference in the Lead Time?

The only genre that I will put a blanket statement on at the moment is pop the selling pop is selling like crazy. We're mostly, you know, spending the majority of our marketing dollars on the back end. That's what you're going to do anyway, but for the most part, it's a product of having so much out there.

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