What You Need to Know About the DARK Funnel! - CC #070
B2B Mentors
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Are You Showing Up Consistently?
The tricky part is takeaways. This is very difficult to high light and showcase and to measure. Data cannot tell you everything. You need to survey, and you need to inquire. Are your sales team set up so that when a new lead comes in the door, they are asking where did you initially hear about us? Where did you first find out about us?
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