4min chapter

My First Million cover image

Business Breakdown Duel & The Story of Nike's Sonny Vaccaro

My First Million

CHAPTER

How to Fix Your Company's Churn

A small leak will sink a great ship, Buffett said. Energy devoted to changing vessels is likely to be more productive than energy devoted to patching leaks. Marketing needs to be reaching better fit customers who are less likely to churn. Sales shouldn't oversell and make sure they only qualify that these customers will likely succeed. $10 a month, it's rarely going to feed a bunch of hungry mouths.

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