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The State of Sales Enablement

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The Importance of Enablement in a Layoff

organizational readiness for enablement and lack of understanding of the function are the main reasons. Sometimes it literally comes down to dollars so even your best talent or ROI generating programs are reduced to a number on a spreadsheet. The other thing I've seen, this is maybe a bit niche, but I wouldn't be surprised if it happens in more places,. If enablement was under the wrong leader, this could result in a shift in scope.

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