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#325: How a Story Propelled Their Brand to Market Dominance

Business of Story

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The Hardest Part About Being a Franchise

Owmi: It's a lot of work to start something. And then, not to just start it and run, but to start it and stay. The staying is as important to us as starting it. So we don't want to have stores just to have stores. We won't have stores that are implanted in communities that serve well long term. "We award em in territories that we know has a track record that can be verified"

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