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You 2.0: The Ostrich Effect

Hidden Brain

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Information Aversion - The One Thing You Should Never Do

When it comes to information, we always should want to know if our four o one k is about to take a nose dive or if we are at risk of contracting a disease. But here's the thing, humans aren't always rational. Information can be on anxiety provoking. It could be depressing. What do we do when something makes us sad or depressed? We turn away from it. Social scientists call this behavior information aversion. Josh says, less is never more.

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