Spotify Enhances Creator Monetization and Industry Developments

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• Spotify’s monetisation model for creators, the Spotify Partner Program is to expand to a further nine new countries, eight in Europe. From Apr 29, eligible audio and video creators in France, Belgium, Luxembourg, The Netherlands, Ireland, Germany, Austria, Switzerland and New Zealand can enroll.
  • This means more money for existing partners, too: we’re told that eligible creators earn based on how much Spotify Premium members stream their video content in the markets where the Spotify Partner Program is available; so a US creator will now earn from viewers in these additional countries too. By country population, this grows the total potential audience by 43% (but not all content is equally popular in different countries).
• YouTube’s Head of Podcasts, Kai Chuck has left the company after a reorganisation. A YouTube spokesperson told TubeFilter: “To better serve podcasters on YouTube, we’re bringing the Podcast Partnerships team together with the News and Civics Partnerships teams. We’re grateful to Kai Chuk for all his contributions over the years.” The News and Civics Partnerships teams are led by Tim Katz, who wrote a blog post about YouTube Podcasts last month.
• Steven Bartlett’s Flight Studio, which launched last April, is readying a video podcast hosting company, called Flightcast. The developer, who goes under the name Rox Codes, is looking for beta testers on LinkedIn. Notably, it claims to offer direct video upload to Spotify, which is something, as far as we’re aware, unavailable in any other third-party host.

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