3min chapter

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100 PROOF Live: The Monument Game Begins, Plus: Artist Spotlight- Mitchell F. Chan

Vaulted by PROOF

CHAPTER

How Enway Is Building Other Side

Anamoka is building a much more 3D immersive, ambitious project with presumably over time there's going to be gaming experiences in there. They're also dropping these very interesting casual games, like you say, that's getting people excited in the short to medium term. And I think what that does is it generates revenue for them. It gets people locked into the ecosystem through these very specific mini game or casual game experiences. This gives them a ton of data and analytics to what's working. What does conversions look like for this type of experience? Or how much can we generate per user over the lifetime of them playing? How do we fix that in the future?

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