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How PepsiCo Got Me on Their Radar
Andrew Keen: I was writing the rules on wireless communication, leading in pages and two-way radio. The cell phone was first launched by Motorola; it was a very exciting company. It would be so well that you started to get noticed by a lot of other big companies, including GE. How did Pepsi come on your radar? One fine day, I head on to calls and says, will you talk to PepsiCo?