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23andMe: Spit, Scandal, and a $6 Billion Meltdown with Kevin Sullivan and Laura Peek | 88

The Big Flop

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The Rise and Fall of a DNA Phenomenon

This chapter explores 23andMe's cultural influence through partnerships with celebrities like Lizzo while examining the personal struggles related to family and parenthood. It also highlights the company's financial fluctuations and the impact of market challenges and privacy issues, leading to layoffs during the pandemic.

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