Is Amazon Playing Defense?

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Amazon's ad business, I think it's somewhere around $40 billion in revenue now. It is $30 billion revenue run rate of incredibly high. You don't have to pay anyone out any amount of that revenue for any reason. The other incredibly impactful thing that comes out of a nine and search and improving search on the Amazon website is that really is one of the catalysts which pushes the company to transition from a monolith software architecture to microservices.

Amazon. No company has impacted the internet — and all of modern life — more than this one. We’ve waited seven years to do this episode, and are so, so excited to finally dive into every nook and cranny of this legendary company. And of course because we’re Acquired and this is Amazon, we couldn’t contain it all to just one episode… even a 4+ hour one! So today we focus on Amazon.com the retail business, and we’ll have another full episode on AWS coming soon. And because all great series are trilogies, to fully understand Amazon we highly recommend starting first with our previous episode on Walmart, which truly is the giant’s shoulder that Jeff Bezos stood upon. Let’s go!!

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