Young people are choosing tik tok and instogram because they believe these apts offer more meaningful or contextual results for very specific queries. With people's attention spans dwindling by the day, you can see why tick tak and instagram are gaining ground. Google has been experimenting with new forms of search. One report indicates that google as been working on a deal to index and catalogue vedios and images from instagram and tick talk. The short form content works really well, finally, these aps don't jes offer information. They offer infortainment. Its information rapped with some entertainment thrown in.
In today's episode for 21st July 2022, we see whether TikTok and Instagram can pose a significant threat to the online search giant.
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